How To Make Money On The Net Using Search Engines To Get Targeted Traffic To Your Web Page

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Utilizing search engines to send visitors to your squeeze page is one way of how to make money online and may also be called search engine optimization or SEO. There are many other ways to get traffic instead of utilizing search engines, including forums, blogs, content syndication, article directories, classified ads and many more.

Anytime I say search engines, I'm talking about Google or Yahoo or MSN or the like. Google, however, is by far the most widely used search engine with almost 80% of all search engine traffic.

Google values or prioritizes only the pages of a website and not the website altogether. It's particularly crucial for a webmaster to understand this particularly if you wish to understand how to make money online. A website could contain lots of individual pages and Google would read every page and come to a decision about the relevance of that page and whether that page will come up when someone does a search.

The words someone enters into the Google search bar or any search engine's search bar is called a keyword or keyword phrase. The results of this search are determined by the keyword terms and are believed to be relevant by Google. Google determines this by crawling the hundreds of millions of web pages in cyberspace and seeks out content pertinent to the keyword search terms.

The results are also termed as SERPS or search engine results pages. Within the SERPS are two kinds of results. There are the free organic results in the to the left in the middle and the Adwords ads on the right side and periodically at the top just above the free organic results.

The paid or sponsored ads are actually free to the advertiser until someone clicks on the ad. The advertiser is then charged a fee for each click. This is defined as pay per click advertising or PPC and the advertiser has bid for placement on the page.

Interestingly, the lowest percentage of clicks are the paid ads on the right then the paid ads on the top get several points more but the free organic ads receive the highest clicks on average. You can, however, get a paid ad on the page very soon for a cost but the organic ad spots especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll discover as you learn how to make money online.

Google loves content and will repay you with high rankings in the SERPS. Google also loves back links. What I mean is that when other websites are linking back to your site Google believes your site is popular and relevant and will reward you in the SERPS for this too. The higher ranked the site linking back to you the better Google likes it.

Probably the simplest way to get content on the internet and get a high spot in the SERPS for no cost is to write an article pertaining to a unique keyword, as long as it's not too general of a keyword or too ambitious, and then publish to a highly visited article directory like Ezine Articles.

You will insert a link to your website in the resource or bio box in the article directory so targeted prospects can find you.

A different benefit to putting your article on a high ranking article directory is that other website owners will probably link back to your article and you'll get valuable back links.

You now know how to make money online using the search engines so go and originate content and grow back links to your website.